“Startup Different is a must-read for first-time founders. The Sinkinsons provide invaluable insights, blending practical advice with rich examples from their own entrepreneurial journey. Their fresh approach and actionable strategies make this book an essential guide for anyone looking to build a successful startup on their own terms.”

“Startup Different is a revealing, first-hand account of what it takes to build a sellable business. Equal parts funny and harrowing, it’s a first-hand account of building a valuable company.”

“David and Chris’s success was no accident. They studied the lessons from loads of academic research (including my book). With great humor and humility, they share their earned wisdom and battle scars. Now your success can build on theirs.”

"Startup Different" is a riveting and entertaining guide for aspiring entrepreneurs, offering a personal and motivating first-hand account of taking a startup from inception to multi-million-dollar exit. This book will challenge your assumptions at every stage of your startup journey, from securing funding and hiring your first employee to scaling your business. Before you dive into the startup world, dive into "Startup Different"—the playbook you didn’t know you needed.

“Don't believe the popular myth of venture capital-funded Silicon Valley tech successes. The Sinkinson brothers tell a much more realistic story of how start-ups win, even in the crowded world of tech. It's detailed, honest, and chock full of practical wisdom. “

“You will never be the same after reading Startup Different. Chris and Dave's different approach empowers you with the difference maker mindset you need to thrive as a modern entrepreneur.”

“Startup Different offers a practical, humourous, and proven guide to entrepreneurship. With experience-driven and research-backed insights, the book is a must-read for founders looking to start, scale, or sell their business.”

“In StartUp Different, Dave and Chris have done an amazing job balancing research based data and real life learnings with a nice dose of humor. They've created a must read book for anyone starting a company who is brave enough to take the road less traveled, but the one paved with common sense and control over your own destiny.”

“The chuckles came easy, and even the footnotes—sprinkled with generational and regional zest—underscored just how grounded David and Chris are. These brothers are the dynamic duo of the startup world, keeping it real and relatable, reminding us throughout every business decision to 'stay hungry, stay humble’…”

“Startup Different is an entertaining, exceptionally informative, and utterly refreshing take on creating a successful new business. It is chock-a-block full of practical insights and advice, each grounded in coal face experience, and delivered through witty, personal and inspiring anecdotes that drive home key points.“

“...a required read for the aspiring entrepreneur looking to build an enduring business while also making their parents proud! In Startup Different, the Sinkinsons lay out both practically and elegantly what it means to painstakingly roll the startup boulder uphill without jeopardizing one's integrity. They show a healthy distrust of corporate mumbo jumbo and help entrepreneurs focus on what really matters.”

"Startup Different by the Sinkinson brother's provides the kind of practical advice that will materially increase a founder's chances of success today. Whether you are thinking about, just starting or wondering how to take your business to the next level, read this book now and gain actionable insights such as overlapping founders, profit is your funding and many more that put you in the driver's seat to create generational wealth."

“More than 70% of startups fail, and every business model comes to an end. Why not stack the odds in your favour? Startup Different is a fresh, approachable and humorous look at debunking the paradigms, myths and ‘rules’ for starting a company, while bringing together useful experience and wisdom that will save entrepreneurs time, money and buckets of anxiety. Dial it up another notch and put their podcast on your list too!

"As a serial entrepreneur, author, and Profit 200 founder, I highly recommend this book for its enthusiastic and team-oriented approach to building organizations from the inside out. The engaging stories bring the principles to life, making it a compelling and practical guide for anyone looking to build a wonderful business. It's a must-read for leaders committed to fostering real, dynamic, resilient teams.”

“Startup Different is a gem for entrepreneurs, offering refreshing transparency and thoughtful insights. The Sinkinsons blend their personal journey seamlessly with practical tips and invaluable post-exit perspectives, creating an invaluable resource. This book doesn't sugar-coat the realities of startup life; instead, it provides practical strategies and a compassionate approach to help founders navigate complex challenges with confidence.“