The Book

We wrote a book. It was mostly Dave.

Available for Purchase

October 1st 2024

Pre-order available now

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What’s this all about?

Startups are sexy. From revolutions to disruptions to pivots, running your own startup is an appealing but unfortunately overdramatized endeavor. The problem is that startup-land is full of myths and misnomers. Will early funding actually help your business in the longer term? Do you need a bunch of staff? Do you need to take big gambles to get ahead? Making the wrong call on questions like these can actually crush your dream rather than getting you closer to it.

And it’s not just business decisions. Entrepreneurs also feel constant challenges to their legitimacy—doubts from family, friends, their employees, mentors, the market… you name it. That insecurity causes many founders to follow a pop-culture approach to decision-making that doesn’t move their business forward.

Our book, Startup Different: The Myth-Busting Blueprint for Your Multi-Million-Dollar Business (Publisher: Page Two; October 2024) proves that you can create a legitimate startup without all the nonsense and mythology.

Brothers David and Chris Sinkinson built their business differently and they want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the common assumptions that come with starting your own business. You too can make your business legit and achieve your entrepreneurial dreams.

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Book Reviews

We’ve sent advance reader copies of Startup Different to professional book reviewers, and they like it too!


Startup Different is a congenial, myth-busting business guide with advice for creating a legitimate startup.”

-Stephanie Marrie, Foreword Clarion Reviews, July 9th 2024

About The Authors

Brothers David and Chris Sinkinson are proven SaaS entrepreneurs. Their bootstrapped startup, AppArmor, helped keep people safer with innovative mobile apps and emergency notification solutions for individuals across the globe. In February of 2022, their company was acquired by US competitor Rave Mobile Safety for tens of millions of dollars. Later in 2022, Rave and AppArmor were acquired for over $560 million by Motorola Solutions.

Now David and Chris have launched the Startup Different Podcast to help show you that there’s another, better way to build your business. The Startup Different Podcast debunks startup myths, tackles some of the toughest challenges, and gives you the tools to build your business. These down-to-earth founders prove making a successful startup has little to do with unicorns or ten-baggers and instead focus on a proven, different method for startup success.

Available for Purchase In

Important Reminder To Readers.

Often readers overlook footnotes when reading a book… Don’t do that with Startup Different! Footnotes are an important part of the book, and you’re guaranteed to get a chuckle or two!

Oh, and be sure to check out the Meme Reference Guide!