Season 5 - Episode 10: Get your Kids to Sleep: Cynthia Arscott’s GoldminDs App for Children’s Wellbeing
In this episode of Startup Different, Dave and Chris interview Cynthia Arscott, the CEO and founder of GoldMinds, a mindfulness app for kids. Cynthia shares her personal journey from struggling with anxiety as a child to discovering the benefits of mindfulness and meditation. She discusses the evolution of her business from in-person mindfulness classes to a digital app, especially during the COVID-19 pandemic. The conversation highlights the importance of creating engaging content for children, targeting different age groups, and navigating competition in the app market. Cynthia emphasizes the significance of consistency over hard work in entrepreneurship and the importance of profitability.
Welcome to Start Up Different.
Episode Sponsor: Zeroqode
Hey! One thing that Chris and I have talked a lot about on this show is how easy it is to build apps and automations with no-code tools. One of the most powerful tools out there is called bubble - but even though Bubble is a no-code platform it can get a little complicated to do things on your own - and so our sponsor today is an agency that's called Zeroqode (that's Z-e-r-o-q-o-d-e) which is a Top Bubble Agency and that can help you build any web, mobile or AI application - as well automate your entire business using no-code and AI tools. Zeroqode will help you build custom solutions, CRMs, custom dashboards, marketplaces or internal tools to automate your business much faster and cheaper. However if you want to try to build on Bubble yourself - Zeroqode is also the biggest plugin builder for Bubble and they have more than 700 plugins - make sure you check them out. Discover the simplicity and power of no-code & AI at Zeroqode.com - that's zeroqode and qode with a 'q’.
Takeaways
Cynthia struggled with anxiety as a child and found relief through mindfulness.
GoldMinds was created to help children learn mindfulness techniques.
The transition to digital was accelerated by the COVID-19 pandemic.
Cynthia's app focuses on sleep stories that incorporate mindfulness techniques.
Feedback from parents shaped the direction of the app's content.
The app targets children aged 0 to 10, with plans to expand to teens.
Cynthia emphasizes the importance of community feedback in content creation.
The app is designed for parents to use on behalf of their children.
Cynthia's journey highlights the importance of consistency in entrepreneurship.
Profitability is a key focus for the success of GoldMinds.