Season 3 - Episode 8: Startup Shout Out: Bujjify Innovating Against the Big Guys
To conclude our series on product innovation, we invite co-founders of Bujjify , Rohit Jinka and Rekha Anem to the show. Bujjify, their company, is a child development and parent education company dedicated to promoting healthy and well-rounded development for children from birth. They’re here to talk about how they innovate their product and take on the big guys.
Background Story
Rohit and Rekha’s lives took an extraordinary turn with the arrival of their daughter, Reva, in 2021. Their journey as parents deepened their commitment to creating a natural and nurturing environment for the little one. Enter their company: Bujjify. Bujjify is a child development and parent education company dedicated to promoting healthy and well-rounded development for children from birth. Their PlayRigs are toolkits created based on decades of research and inspired by the Montessori philosophy. They are tailored to specific infant age and developmental milestones.
If you’re a parent, you’ll know it’s no secret that this is a busy market. So how has Bujjify attacked this market with a product offering unique enough to get traction? Listen to our conversation to learn more.
Outline
Our conversations with guests don’t have a strict outline, but it does have a lot of learnings. See below!
Busted Myths
Myth: Little guys can’t beat the big guys.
Myth: Starting a business can be easy.
Learnings
The company found a way to deliver greater value to their customers. Not just about toys, but about parent education.
Toddler play closely mimics the MVP Build-Measure-Learn process.
Summary
The MVP process and iterative improvement
The play rigs provided by Bujiffy are good examples of build-measure-learn among children.
They carefully monitor the children to see how they interact with their products.
They focus on not just their product, but also how they can help parents in terms of their parenting education
Versus the big guys
They’ve considered quite a few geographical advantages versus the big guys
They’re working with local daycares and other groups to gain traction
More beneficial pricing model - not locking customers into subscription models.